FAQs
Your questions, answered. Find everything you need to know about streaming advertising and our platform.
Maven Platform
Yes, we offer comprehensive OTT advertising across premium streaming platforms including Connected TV, digital audio, and display. Our direct publisher relationships ensure brand-safe, premium inventory placements.
We have direct relationships with major streaming platforms and can place your ads across premium content including live sports, news, and entertainment programming on platforms like Hulu, Peacock, Paramount+, and more.
Our platform analyzes your target audience, geographic focus, and campaign objectives to select the optimal mix of inventory. We prioritize premium, brand-safe environments that reach in-market auto buyers.
We strongly recommend including Digital Audio in your streaming campaign alongside CTV and display. The audio channel supports the performance of the campaign by diversifying ad exposures and reaching viewers during daily activities. Streaming campaigns are approximately 30% more productive with Digital Audio.
Connected TV (CTV) refers specifically to television sets connected to the internet, while OTT is a broader term that includes any streaming content delivered over the internet on any device. CTV is a subset of OTT that delivers premium, large-screen viewing experiences.
Traditional TV uses broadcast, cable, or satellite to deliver linear programming with limited targeting. Connected TV delivers streaming content over the internet, enabling precise audience targeting, real-time optimization, and detailed attribution—all while maintaining the premium big-screen experience.
