CTV and OTT Advertising FAQ for Car Dealers

Question 1

Does TrueView Media Group offer Over-The-Top (OTT) advertising?

Accepted Answer

Yes, we offer comprehensive OTT advertising across premium streaming platforms including Connected TV, digital audio, and display. Our direct publisher relationships ensure brand-safe, premium inventory placements.

Question 2

What streaming platforms can I advertise on?

Accepted Answer

Your ads run across premium streaming inventory - live sports, news, and entertainment - bought through private marketplace and programmatic guaranteed deals directly from the publishers that own it. The more useful answer is what you get afterward: an app-level breakdown of where your impressions actually ran.

Question 3

How is ad inventory selected for my campaign?

Accepted Answer

Three inputs: your market geography, the audience you are trying to reach, and the outcome you are measuring against. We buy defined inventory rather than run-of-network, so there is a named list of where your budget can land. We verify that anything sold as premium owned-and-operated inventory actually delivered there, and we price the same app across more than one supply path. You get the app-level delivery report either way, so you can check our work.

Question 4

Does my streaming campaign need to include Digital Audio?

Accepted Answer

We strongly recommend including Digital Audio in your streaming campaign alongside CTV and display. The audio channel supports the performance of the campaign by diversifying ad exposures and reaching viewers during daily activities.

Question 5

What is the difference between Connected TV and OTT (Over-The-Top)?

Accepted Answer

Connected TV (CTV) refers specifically to television sets connected to the internet, while OTT is a broader term that includes any streaming content delivered over the internet on any device. CTV is a subset of OTT that delivers premium, large-screen viewing experiences.

Question 6

What is the difference between Connected TV and traditional TV?

Accepted Answer

Traditional TV uses broadcast, cable, or satellite to deliver linear programming with limited targeting. Connected TV delivers streaming content over the internet, enabling precise audience targeting, real-time optimization, and detailed attribution, all while maintaining the premium big-screen experience.