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The Gauge+ TVMG

Discover how Americans engage with ad-supported content across streaming apps, inspired by Nielsen's The Gauge TV viewership report.

Monthly U.S. ad-supported streaming viewership by app.

January 2026

Total Days | Persons 2+

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U.S. ad-supported streaming viewership trends by app.

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U.S. subscription share by app: Ad-supported vs. ad-free

Q1 2024 | % of respondents

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The Gauge+ FAQs

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Advertise your dealership on the streaming apps shoppers love.

Reach in-market automotive buyers as they watch their favorite ad-supported content.

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