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The Gauge+ TVMG
Discover how Americans engage with ad-supported content across streaming apps, inspired by Nielsen's The Gauge TV viewership report.
Monthly U.S. ad-supported streaming viewership by app.
January 2026
Total Days | Persons 2+

U.S. ad-supported streaming viewership trends by app.

U.S. subscription share by app: Ad-supported vs. ad-free
Q1 2024 | % of respondents

The Gauge+ FAQs

Advertise your dealership on the streaming apps shoppers love.
Reach in-market automotive buyers as they watch their favorite ad-supported content.
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